Article
UGC vs in-house brand content: which should you prioritise in your budget?
Both have their place. But facing a constrained budget, here's how to choose between in-house brand content and UGC activated…
· 2 min read
Resources
Practical guides, articles and case studies to detect, secure and activate the content your customers already post about your brand.
Article
Guide
Colegram Watch: why social media monitoring should be a management tool, not one more report
Social media data already exists in abundance. What's missing isn't more numbers — it's a tool that turns those numbers…
· 2 min read
Article
UGC and brand consistency: managing a franchise or store network
Headquarters can control its own brand expression. A network of 50, 100, or 300 stores, much less easily — without the right…
· 4 min read
Article
Fake UGC: the limits of 'UGC-style' content commissioned from creators
Commissioning a creator to produce content that mimics the style of a spontaneous post isn't illegal — but it isn't UGC,…
· 3 min read
Guide
How UGC sourcing works at Colegram: brief, detection, private rights requests
Sourcing by hashtag, mention or localization, private-message rights requests, a usable media library: here, step by step,…
· 2 min read
Guide
UGC and e-commerce performance: why it beats professional shoots (and how to prove it to your CFO)
Product pages, paid media, CRM: UGC isn't justified by storytelling — it's justified by conversion. Here's how to connect…
· 2 min read
Guide
The UGC glossary: every term in visual content marketing
UGC, sourcing, DAM, DOOH, social wall... A complete glossary to master the vocabulary of visual content marketing and its…
· 4 min read
Article
The real legal risk of UGC: it's not the fine, it's the inability to scale
'Web only', screenshots, 'we'll deal with it later': most brands underestimate the legal risk of UGC. The real danger isn't…
· 2 min read
Case study
One Provence: moving beyond the postcard to illustrate an economic territory
Aix-Marseille-Provence's territorial marketing agency — which became the Société Publique Locale One Provence Promotion…
· 3 min read
Guide
Licensing UGC internationally and across every channel: the legal framework you need
Digital, CRM, in-store, TV or outdoor advertising: most UGC solutions stay limited to the web. Here's what truly omnichannel,…
· 2 min read
Case study
Domaine de Chantilly: replacing hired models with real visitors
The château through every season, French formal gardens, horse-drawn carriages: the Domaine de Chantilly has no shortage…
· 3 min read
Article
UGC isn't content. It's an asset.
As long as UGC stays trapped on Instagram or TikTok, it creates no value for your brand. Without rights, without organisation,…
· 2 min read
Case study
Homair Vacances: turning 400 destinations into lived experiences
Europe's leading camping group, with more than 400 destinations, European Camping Group and its Homair Vacances brand moved…
· 3 min read
Article
UGC vs stock photos, shoots, and fake UGC: which content should your brand choose?
Four content types, four different logics. Before you invest your budget, here's what genuinely sets authentic UGC apart…
· 2 min read
